Planning rules for business signs can be confusing for many business owners. One common question that comes up is whether you need planning permission for signs UK. The simple answer is not always. Some signs need consent while others do not. The rules depend on the type of sign, the size and where it is placed.
At Manchester Signs Centre we help businesses across the UK with design production and fitting of signage that complies with planning rules and local regulations. We make everything from fascia signs and vehicle graphics to illuminated signs and window displays. Our team works with clients so they know what planning or advertisement consent is needed before signs go up on a wall or window.
This guide will give clear answers to whether you need planning permission for signs UK and show you the steps to follow to avoid fines or enforcement action. There has been a fair amount of change in planning rules over recent years, so it is important to check individual cases. So, you can feel confident about getting the right consent for your sign and understand key legal and practical steps to take.
Do Business Need planning permission for signs in the UK?
This is the most common question business owners ask. Do you need planning permission for signs UK when putting up a shop sign or office sign? The honest answer is it depends on the type of sign and where it is installed.
In many cases, you do not need full planning permission. What you often need instead is advertisement consent under UK planning law. Planning permission for signs UK is usually required when you change the structure of a building. Advertisement consent covers the display of signs and adverts.
Most external business signs fall under advertisement regulations rather than full planning rules. That said, some signs will still require formal approval before they are installed. If your sign affects the look of the building or the surrounding area, you may need planning permission for signs UK.
The key point is that not all signs need planning permission. But assuming you do not need planning permission for signs UK without checking first can lead to enforcement action and fines. It is always best to confirm with your local planning authority before installation. The best advice is to consult your city council and review recent years’ planning rules, as requirements and exemptions have changed and can vary by location.
Outdoor Signs that Do Not Require Permission
Almost all outdoor signs will be subject to planning constraints. However, whether or not you require planning consent for your signs will depend on a number of factors and not every sign will require planning permission from your local planning authority.
Some outdoor signs are considered low impact and are excluded from formal permission requirements under local planning regulations. For example, a small sign, such as an engraved plaque or nameplate, may not require official approval, especially if it meets certain size and placement criteria.
Exempted advertisements include signs inside buildings more than 1 metre from a window, small nameplates, certain official traffic or election signs, and advertisements used by public bodies to give information or directions about services. Temporary signs under 0.6 square meters in size usually do not require permission. Signage graphics on the side of vehicles are also exempt from planning permission for signs UK. Internal signs typically require no formal permission from any external body, provided they are not visible from outside the premises. Temporary notices advertising short-term events often do not require planning authority approval.
Additionally, signs that do not alter the external appearance of a building or are of a size and type specified in the regulations may be exempt. However, because rules can vary depending on location and the specific details of your signage, it is always best to check with your local planning authority to confirm whether your planned signage falls within these exemptions. This step helps you avoid unnecessary costs or enforcement action.
Types of Consent for Business Signage in the UK
When people talk about planning permission for signs UK, they are often referring to advertisement consent. In reality, there are different types of consent under UK planning law. Understanding these categories helps you avoid delays and mistakes. Different sign types, including outdoor signs, have varying requirements for planning permission, and understanding your specific signage needs is crucial for compliance.
The three main types are:
- Deemed Consent
- Express Consent
- Advertisement Consent
Each applies in different situations. The rules are set out in the Town and Country Planning (Control of Advertisements) (England) Regulations 2007. Local councils use these regulations to decide whether your sign needs approval.
Deemed Consent
Deemed consent applies to certain types of signage that meet specific conditions. This means you do not need to submit a formal application, as long as your sign fits within set limits. Deemed consent is needed as a planning permission for UK Signs like:
- Small non illuminated fascia signs
- Small signs such as engraved plaques
- Signs displayed on your own business premises
- Temporary event signs within size limits
- Window vinyl lettering within certain dimensions
However, even with deemed consent, strict conditions apply. Only a few standard conditions must be met, which are generally straightforward for most businesses. The sign must not exceed size limits. It must not be illuminated unless permitted. It must not endanger public safety or harm the visual amenity of the area.
Deemed consent allows many business signs not to require a formal application if they meet specific criteria, such as being non-illuminated or not exceeding specific size or height limits.
So while you may not need to apply formally, you are still legally responsible for compliance. If your sign breaches the regulations, the council can still take action. In such cases, issues around planning permission for signs UK can arise even when you assumed no application was needed.
Express Consent
Express consent is required when a sign does not qualify for deemed consent. In this case, you must apply to your Local Planning Authority before installation.
This is where many businesses encounter the need for formal approval related to planning permission for signs UK. Express consent is typically required for:
- Larger fascia signs
- Projecting signs
- Illuminated signs
- Signs in conservation areas
- Signs on listed buildings
- Totem or freestanding signs
The application process usually takes up to eight weeks. During this time, the council will assess the impact of the proposed sign on the character of the area and on public safety. If the council needs more information, the timeline can extend. It is important not to install the sign before approval is granted. Doing so can result in enforcement action.
Understanding when express consent applies is essential when dealing with planning permission for signs UK, particularly in built up or heritage sensitive areas.
Advertisement Consent
Advertisement consent UK is the formal approval granted by the local authority to display certain types of signage. Many people use the phrase planning permission when they really mean advertisement consent.
Advertisement consent replaces full planning permission in most signage cases. It focuses on how the sign looks and how it affects public safety, rather than changes to the structure of the building. You may need advertisement consent if your sign:
- Is illuminated
- Exceeds size limits under deemed consent
- Projects from the building
- Is located near a highway
- Is placed in a conservation area
The local authority will assess visual impact and safety risks. Choosing your preferred sign may still require formal approval, especially for illuminated or digital signage. Most illuminated signs, lightboxes, or digital screens require consent to ensure they do not distract drivers or cause light pollution. If approved, consent is usually granted for a period of five years.
In summary, when asking whether you need planning permission for signs UK, you are usually dealing with advertisement consent rules. Knowing the difference saves time and helps you apply correctly.
Standard Conditions and Legal Requirements for Business Signage
All business signage must comply with five standard conditions to ensure safety and visibility.
Even where formal planning permission for signs UK is not required, all signage must comply with standard legal conditions. These conditions apply automatically under advertisement regulations. Ignoring them can still lead to enforcement action.
Many business owners assume that if no application is needed, there are no rules. That is not correct. Every sign must meet basic standards around safety, maintenance and visual impact. Signage must also be consistently maintained to ensure ongoing compliance with UK signage regulations.
The Five Standard Conditions
There are five standard conditions that apply to most advertisements and business signs in England.
- The sign must be kept clean and tidy.
- It must be maintained in a safe condition.
- It must have the permission of the landowner.
- It must not obscure official road signs or signals.
- Illumination must comply with specific limits where relevant.
These conditions apply whether or not you submitted an application for planning permission for signs UK. They are not optional.
Public Safety Obligations for Signage Installers
Public safety is equally important. Signage must be securely fixed and properly installed. Structural failure can result in injury and serious liability.
When dealing with planning permission for signs UK, safety concerns include:
- Wind loading on projecting signs
- Secure fixings into masonry
- Electrical safety for illuminated signs (the best course of action is to consult a qualified professional to assess risks and ensure compliance with all safety regulations)
- Safe working at height during installation
Installers must follow health and safety regulations. Electrical works must comply with current wiring standards. Poor installation can lead to removal notices, even if consent was granted.
Understanding these legal duties helps businesses avoid problems after approval. Getting the right consent is only part of the process. Installation and maintenance matter just as much.
Amenity Considerations for Business Signage
When planning business signage, amenity is a key factor that local planning authorities consider. Amenity refers to the visual and environmental quality of an area, and how signage might affect it. The planning authority will look at the size, design, and placement of your sign to ensure it complements the character of the local area and does not detract from its appearance.
Business owners should aim for signage that is attractive, well-proportioned, and consistent with the surrounding environment in order to fulfill the legal requirements. By taking amenity into account, you can help your signage gain planning permission for signs UK more easily and contribute positively to the local community.
Internal Signs and Planning Consent
Internal signs are generally not subject to planning permission from your local planning authority, as they are not considered outdoor advertisements and typically do not impact the external appearance or amenity of an area. This means that most business signs located entirely within your premises, such as directional signs, menu boards, or branding inside a shop, are excluded from the planning authority’s direct control under current planning rules.
However, businesses should not overlook other important legal requirements. Even though indoor signs do not usually require express consent or advertisement consent, they must still comply with relevant regulations, including health and safety standards and accessibility guidelines. For example, internal signage must not obstruct emergency exits, hinder safe movement within the building, or create hazards for staff and customers. The local planning authority or local planning office may provide advice on best practices to ensure your signage is safe and accessible.
It is also essential to check with the owner of the site or your landlord before installing any internal signs. Lease agreements or property deeds may contain specific clauses about signage, and obtaining the correct permissions from the site owner can help you avoid unnecessary costs or legal action. In redevelopment projects or business premises located in conservation areas or listed buildings, additional restrictions may apply, even for internal signage, so always consult your city council or local government for full details.
Certain types of indoor signs, such as wayfinding, emergency, or safety signage, may be subject to specific planning permission for signs UK or building control legal requirements. These rules ensure that such signs are consistently maintained and meet the needs of all building users. If you are unsure whether your planned signage falls under any special category, the best advice is to contact your local planning authority or city council for guidance.
Getting the Correct Permissions From Local Planning Authorities
If your sign requires formal approval, the next step is applying through your Local Planning Authority. This is where many businesses feel unsure about the process around planning permission for signs UK. Being organised from the start reduces delays and avoids refusals. Applicants should contact their local planning office or local government for full details on the application process and requirements.
Applying to Local Planning Authorities
When applying for consent related to planning permission for signs UK, you will need to prepare several documents. Most applications are submitted online through your council’s planning portal.
You should prepare:
- A scaled site location plan
- Elevation drawings showing the sign position
- Accurate dimensions of the sign
- Details of materials and colours
- Illumination details if relevant
- A clear written description of the proposed signage
Photo montages are strongly recommended. These show how the sign will look on the building. Councils often rely on these visuals when assessing visual impact.
If the sign is illuminated, you may also need to include lux levels and hours of operation. Providing complete information at the start improves the chance of approval and keeps your planning permission for signs UK application moving smoothly.
Notifying the Local Authority and Site Owner
Before submitting your application, you must confirm that you have the landowner’s permission. Obtaining permission from the owner of the site is a crucial legal requirement before displaying any advertisements or signage. This is a legal requirement. Even if you lease the property, your lease may require written landlord consent before applying.
When submitting documents related to planning permission for signs UK, you will need to sign a certificate confirming land ownership or permission from the owner.
In some cases, the council may notify neighbours or display a site notice. This is more common in conservation areas or for larger signage.
It is important to wait for written approval before installing the sign. Installing signage before consent is granted can result in enforcement action, even if the application is later approved.
Consultation Requirements for Signage Applications
Submitting a signage application and getting planning permission for signs UK involves more than just filling out forms. It’s important to consult with the local planning authority, highway authority, and any other relevant bodies as part of the process. This consultation ensures that all stakeholders are informed about your proposed signage and have the opportunity to provide feedback.
Engaging in consultation can help identify any potential issues early on, such as concerns about safety, amenity, or compliance with relevant regulations. By working closely with the planning authority and other parties, you can ensure your signage application meets all necessary requirements and stands the best chance of approval.
Landlord, Estate Owner and Deed Restrictions for Business Signs
When dealing with planning permission for signs UK, it is easy to focus only on the council. But permission from the local authority is only one part of the picture. Property agreements can be just as important. Permission from the site owner is a legal requirement for displaying signage.
Many businesses operate from leased premises. In these cases, your lease agreement may contain strict clauses about signage. Some leases require written landlord consent before you even apply for advertisement consent.
Checking Lease Clauses for Landlord Permission
Before submitting any application related to planning permission for signs UK, review your lease carefully. Look for clauses that mention:
- Alterations to the exterior
- Installation of signage
- Illumination
- Branding or shopfront changes
Some landlords have standard design rules. They may control sign size, colour and position to maintain a consistent appearance across a parade of shops.
Even if the council approves your sign, installing it without landlord consent can breach your lease. That can lead to legal action or forced removal.
Reviewing Property Deeds and Estate Restrictions
In certain developments such as retail parks or business estates, additional restrictions may apply. Estate owners often impose branding guidelines. These can limit materials, illumination types or maximum dimensions.
When assessing planning permission for signs UK, councils do not enforce private estate rules. However, estate management companies do. Failing to comply can result in penalties under your occupancy agreement.
Obtaining Written Consent Before Installation
It is always wise to obtain written landlord approval before manufacturing the sign. This avoids wasted costs if design changes are required.
Where multiple approvals are needed, the safe order is:
- Landlord approval
- Estate or management company approval if applicable
- Application for advertisement consent where required
Understanding these layers of permission ensures your approach to planning permission for signs UK is complete and legally secure.
Highway Authority and Public Realm Permissions
When considering planning permission for signs UK, many businesses forget about highway rules. Signs placed near or on public land often require separate approval from the highway authority. Signage positioned off highway land, especially in rural areas, must adhere to additional regulations to ensure safety and visibility.
This is especially important for pavement signs and freestanding displays. Business signs must not obscure public signs, other signs, or important safety information such as rail, waterway, or aircraft signs, as these are essential for public safety and navigation. In rural or historic areas, appropriate sign-posting can also positively impact the local economy by attracting visitors and supporting local businesses.
Pavement Signs and A Boards
If you plan to use an A board or pavement sign outside your premises, you usually need permission from the local highway authority. This is separate from advertisement consent.
Highways authorities assess:
- Obstruction to pedestrians
- Access for wheelchair users and pushchairs
- Proximity to junctions
- Risk to visually impaired people
Even if you do not require formal planning permission for signs UK, placing an unauthorised A board on the pavement can result in removal or fines. Some councils operate licensing schemes. Others may prohibit pavement advertising entirely in busy town centres.
Signs Near Roads and Highways
For projecting signs or illuminated signs near major roads, councils will consider driver distraction. This forms part of the public safety assessment within planning permission for signs UK decisions. Illuminated signs and light boxes typically require planning permission due to concerns about light pollution and driver distraction.
If your sign is close to a trunk road, additional consultation may be required. Safety concerns include:
- Glare from illumination
- Movement or digital display
- Proximity to traffic signals
- Obstruction of road signage
In certain cases, separate highways consent may be needed before installation.
Public Realm Considerations
If your sign is located on public land or attached to street furniture, you must obtain formal agreement from the authority responsible for that land. Installing signage without consent can lead to immediate enforcement.
Understanding highway permissions ensures that your approach to planning permission for signs UK covers both planning law and public access regulations.
Signage Near Power Networks
Installing signage near power networks requires careful planning to ensure safety and compliance. Signage must be positioned so that it does not interfere with power lines, substations, or other electrical infrastructure.
Business owners should always maintain a safe distance from power equipment and may need to obtain special permits or approvals before installation. It’s essential to follow all safety guidelines and consult with the relevant authorities to prevent hazards and ensure your signage is installed correctly. Taking these precautions protects both your business and the wider community, while ensuring your signage remains compliant with all necessary regulations.
Special Locations: National Parks, Listed Buildings and Town Centres
Location plays a major role in whether you need planning permission for signs UK. Some areas have much stricter controls due to their historic or environmental value. Redevelopment projects, including external signage installation, also require local planning approvals in these sensitive locations. If your business is in one of these areas, expect closer review.
National Parks
Businesses operating within National Parks must meet higher design standards. Planning powers are usually handled by the local National Park Authority rather than the district council. In these areas, signage must respect the natural landscape. Large illuminated signs are rarely approved. Materials, colours and size must blend with the surroundings.
When applying for planning permission for signs UK in a National Park, visual impact is the main concern. Subtle, well proportioned signage stands a better chance of approval.
Listed Buildings
If your premises is a listed building, extra consent is almost always required. In addition to advertisement consent, you may need listed building consent under the Planning (Listed Buildings and Conservation Areas) Act 1990.
This applies even if the sign itself would normally fall under deemed consent elsewhere.
Listed building rules focus on protecting historic fabric. Fixings into brickwork, stone or timber frames are closely examined. Internally illuminated box signs are often refused on heritage properties.
Failure to obtain the correct approval related to planning permission for signs UK on a listed building can be a criminal offence. It is not treated lightly.
Conservation Areas and Town Centres
In conservation areas, councils aim to preserve character and appearance. Even modest signage may require express consent.
Town centre locations may also have design guidance documents. Business Improvement Districts sometimes publish branding standards that influence decisions.
When assessing planning permission for signs UK in these areas, councils consider:
- Scale in relation to neighbouring properties
- Materials and finish
- Illumination levels
- Historic shopfront features
If your premises sits in a sensitive location, early consultation with the council is strongly recommended.
Enforcement, Appeals and Penalties Under Local Planning
Failing to follow the rules around planning permission for signs UK can lead to serious consequences. Signage is not treated as a minor issue under planning law. Displaying an unauthorised advert is a criminal offence.
Many business owners assume the council will simply ask them to remove a sign. In reality, enforcement action can escalate quickly.
Penalties for Unauthorised Adverts
If a sign is installed without the required consent, the local authority can issue an enforcement notice. This notice will require removal within a specified period. In cases involving breaches of planning permission for signs UK, councils may:
- Serve a discontinuance notice
- Issue a removal notice
- Prosecute in the Magistrates’ Court
- Impose fines
Daily fines can apply if the sign remains in place after notice is served. The business owner and the person displaying the advertisement can both be liable.
Where a sign affects a listed building or conservation area, the situation becomes more serious. Unauthorised works in these areas can result in criminal prosecution. Enforcement can also damage your business reputation. Customers may notice removed signage or official notices displayed on the property.
Appeals Against Refusal
The appeal process for signage consent typically involves written representations. In some cases, hearings may be arranged. During the appeal period, you must not install the sign unless consent is granted. Understanding your appeal rights is an important part of managing planning permission for signs UK decisions. A refusal is not always the final outcome, but proceeding without consent is rarely wise.
Start Your Compliant Signage Project with Msigns
So do you need planning permission for signs UK? Sometimes yes. Sometimes no. It depends on the size, type, location and whether the sign is illuminated.
Most business signage falls under advertisement consent rather than full planning permission. Small non illuminated signs may qualify for deemed consent. Larger or illuminated signs often require express consent. Sensitive locations such as listed buildings and conservation areas require extra care.
At Msigns, we work with businesses across the UK to design, manufacture and install compliant signage. From fascia signs and illuminated lettering to vehicle graphics and window displays, our team understands the practical side of planning permission for signs UK and how to avoid delays.
Getting the right advice at the start saves money, protects your reputation and keeps your business fully compliant. Contact the experts at Msigns to make sure your business sign meets all UK planning rules and keeps looking great.