A wall projection sign, also known as a projecting sign, is a form of exterior signage mounted perpendicular to a building’s façade. Unlike flat signs that sit flush against a surface, wall projection signs extend outward from the wall, allowing visibility from both directions along a street or walkway.

Typically double-sided, these signs are designed for maximum exposure. Pedestrians and motorists approaching from either direction can spot them easily, making them ideal for high-footfall areas, narrow streets, and urban environments where wall-mounted or flat signage might go unnoticed.

While they may seem like a classic sign style, wall projection signs remain a modern, practical choice. Their purpose is simple: grab attention and guide traffic—both foot and vehicle—toward your business premises. In an age where visual clutter is rampant, this type of signage offers a bold and effective way to cut through the noise.

Why Do Our Experts Love Wall Projection Signs?

At Msigns, our team has designed and installed hundreds of signage solutions over the years. But when it comes to delivering real-world results—visibility, brand impact, and practical value—few options outperform the wall projection sign.

Here’s why our experts consistently recommend them to clients across sectors:

1. Unmatched Visibility from All Angles

The primary strength of a wall projection sign lies in its visibility. Traditional signs fixed flat against a building are only visible when you’re standing directly in front of them. A projecting sign solves this problem by reaching out into the sightline of passing traffic—pedestrians and vehicles alike.

This makes it especially valuable in:

• Busy city centres where signage must compete for attention
  
• Historic shopping streets where hanging signs are part of the architectural vernacular
  
• Arcades, alleyways, and side streets where frontal views are limited
  

Whether it’s a bustling market town or a suburban high street, projecting signs ensure your business doesn’t get lost in the visual noise.

2. Brand Identity That Works in Real Life

A wall projection sign isn’t just a directional cue—it’s a core part of your visual identity. Our designers at Msigns view every sign as an opportunity to bring a brand to life in the built environment.

We customise:

• Shapes to reflect your brand voice—round for soft and approachable, angular for modern and sharp
  
• Materials from brushed aluminium to timber to match aesthetic goals
  
• Typography and colours in line with your brand guidelines
  
• Illumination options to ensure visibility even after dark
  

Unlike digital ads or temporary posters, a wall projection sign becomes a physical expression of your business—a symbol people remember and associate with quality.

3. Ideal for Heritage and Modern Builds Alike

One of the most compelling reasons our team recommends wall projection signage is its sheer versatility. It works on virtually any building style:

• For heritage buildings, we can fabricate signs in traditional finishes such as wrought iron or hand-painted timber to meet conservation requirements.
  
• For contemporary architecture, we can design sleek, minimalist signs in powder-coated metal or acrylic with discreet LED backlighting.
  

Because they don’t cover large areas of wall space, they’re often more acceptable to planning authorities and easier to obtain consent for in conservation zones.

4. Perfect for High Street Retailers and Hospitality

Businesses on the high street rely on footfall—and footfall depends on visibility. A wall projection sign acts like a physical invitation to come closer, to stop and look, to walk in.

For:

• Cafés and restaurants: it reinforces ambience while guiding diners through the door.
  
• Boutiques and shops: it complements window displays without obstructing them.
  
• Barbers and salons: it becomes part of the street’s visual rhythm, a marker of presence.
  

Unlike an A-board or freestanding banner, projecting signs are fixed, secure, and weather-resistant—always working, rain or shine.

5. Cost-Effective Long-Term Investment

From a commercial perspective, a wall projection sign delivers long-term returns. Once installed, it requires minimal maintenance and continues working 24/7, especially if illuminated.

Compared to recurring ad spend or even large-format signage, the cost-per-view over the lifespan of a well-made projection sign is incredibly low. It’s a smart use of exterior branding budget, particularly for businesses that rely on walk-in trade.

6. Easy to Update or Replace

Need to update your brand colours? Switch from a traditional to a modern look? Replace a worn bracket? No problem. Projection signs can be re-skinned or fully refabricated with relative ease, especially if the original fixing infrastructure remains intact.

At Msigns, we often advise clients to think modular: brackets and lighting components can remain in place while panels are swapped out for rebrands, promotions, or seasonal changes.

Types of Wall Projection Signs and Where to Use Them

Not all wall projection signs are created equal. Depending on your goals, building type, location, and branding, different formats will deliver better results. At Msigns, we help businesses choose the right style to maximise effectiveness.

Here’s a breakdown of the most common types, along with their best use cases:

1. Flat Panel Projecting Signs

Description:
A simple, double-sided flat panel sign mounted on a bracket perpendicular to the wall. These are usually rectangular or square and made from materials like aluminium, acrylic, or PVC.

Ideal for:

• Retail shops
  
• Offices in multi-tenant buildings
  
• Professional services like dentists or accountants
  

Why choose it:

• Clean and professional look
  
• Highly cost-effective
  
• Easy to customise and install
  

2. Hanging Wall Projection Signs

Description:
Suspended from a decorative bracket, these signs often swing slightly and add a touch of traditional charm. Popular in heritage zones and high streets with a period look.

Ideal for:

• Pubs, cafés, tearooms
  
• Bookshops, antique stores
  
• Traditional or rustic brand styles
  

Why choose it:

• Contributes to the street’s architectural rhythm
  
• Custom wrought iron or timber options available
  
• Works well with hand-painted finishes
  

3. Illuminated Projecting Signs

Description:
Fitted with internal lighting (e.g. LEDs) or external lighting arms, these signs ensure visibility around the clock. Ideal for businesses open late or located in dimly lit streets.

Ideal for:

• Restaurants and bars
  
• Pharmacies and convenience stores
  
• Gyms or 24-hour businesses
  

Why choose it:

• High visibility in low light
  
• Eye-catching and modern
  
• Boosts after-dark footfall
  

4. Box (or Lightbox) Projection Signs

Description:
These are deeper, three-dimensional projecting signs—usually illuminated from within and encased in a frame. The ‘box’ form allows for bold branding and deeper visual impact.

Ideal for:

• Chain retailers
  
• Supermarkets and franchises
  
• Entertainment venues or betting shops
  

Why choose it:

• Full 24/7 visibility
  
• Durable and weather-resistant
  
• Strong brand reinforcement
  

5. Custom-Shaped Projection Signs

Description:
For a unique look, custom-shaped signs can be fabricated to match logos, icons, or brand motifs. These stand out instantly and signal creativity and attention to detail.

Ideal for:

• Independent boutiques and concept stores
  
• Artisan food shops and delis
  
• Creative industries or agencies
  

Why choose it:

• Fully on-brand and distinctive
  
• Generates interest and memorability
  
• Turns signage into a visual talking point
  

6. Eco-Friendly or Sustainable Options

Description:
Made from recycled materials, sustainably sourced timber, or low-energy lighting systems, these signs appeal to environmentally conscious businesses and communities.

Ideal for:

• Organic markets
  
• Ethical brands and co-ops
  
• Green-certified office buildings
  

Why choose it:

• Shows commitment to sustainability
  
• Aligns with customer values
  
• Works well in progressive urban environments
  

How to Choose the Right Wall Projection Sign for Your Business

Choosing the right wall projection sign isn’t just about aesthetics. It’s about balancing visibility, brand alignment, and durability with compliance and budget. At Msigns, we walk every client through this decision with a tailored approach, based on five key considerations.

1. What’s Your Business Type?

Different industries demand different signage strategies. Think about your sector and customer base:

• Retail shops may benefit from a bold, eye-level sign with clear branding.
  
• Professional services (like law firms or clinics) often prefer understated signage that signals credibility.
  
• Bars, cafés, and restaurants need signage that creates mood and attracts footfall—especially after dark.
  

Ask yourself: What impression do I want to make before someone even walks in?

2. Where Is the Sign Being Installed?

Location determines much of the design. The position of your premises on the street matters just as much as the type of building it’s in.

• Are you on a corner plot or tucked into a narrow side street?
  
• Is the street well-lit, or will you need illumination?
  
• Is your façade brick, stone, timber, or rendered?
  

A wall projection sign must be proportioned to suit the viewing distance and angle. Bigger isn’t always better—precision matters.

At Msigns, we conduct on-site surveys to determine exact dimensions and recommend optimal mounting height, projection depth, and visibility angles.

3. What’s Allowed in Your Area?

Planning permission is often overlooked—but essential. Many councils in the UK have strict guidelines around signage, particularly in:

• Conservation areas
  
• Grade-listed buildings
  
• Town centres with uniform branding requirements
  

We liaise with local authorities and, when required, produce detailed technical drawings to accompany planning applications. Using a reputable signage company like Msigns ensures your wall projection sign meets all regulatory standards.

4. What’s the Expected Lifespan?

If you’re running a short-term pop-up or a seasonal concept store, a more lightweight, temporary sign might make sense. But for permanent businesses, longevity should be a top priority.

Look for:

• Weather-resistant materials like aluminium, composite panels, or powder-coated steel
  
• UV-stable inks to avoid fading
  
• Anti-rust fixings for long-term durability
  

At Msigns, we offer maintenance packages that include periodic checks and cleaning to keep your sign in top condition.

5. Do You Want Illumination?

Lighting makes a huge difference in both visibility and mood. If your business operates at night or in areas with low ambient lighting, consider:

• Internally illuminated lightboxes
  
• Edge-lit panels with LED strips
  
• Overhanging gooseneck lighting arms
  

We also offer low-energy lighting options to meet energy efficiency standards while maintaining clarity after dark.

6. What’s Your Brand Personality?

A wall projection sign is a powerful extension of your brand. It should:

• Reflect your tone—fun, serious, luxurious, minimalist?
  
• Use fonts and colours consistent with your identity
  
• Match the feel of your interiors and service experience
  

For example:

• A craft beer bar might opt for a circular, metal sign with rivets and bold serif type
  
• A contemporary gallery may choose a stark, frameless acrylic sign with soft illumination
  
• An organic grocer could go with sustainably sourced timber and hand-painted lettering
  

At Msigns, our in-house designers create mockups so you can see exactly how your sign will look before fabrication.

Installation and Maintenance: What to Expect When You Work with Msigns

Investing in a wall projection sign is only half the equation. Proper installation and ongoing maintenance ensure your signage remains safe, legal, and visually effective for years to come.

Here’s what our clients can expect when they choose Msigns for their wall-mounted signage needs:

1. Site Survey and Consultation

Every project begins with a detailed site survey. Our installation team assesses:

• Mounting surface type and condition (e.g. brick, render, cladding)
  
• Visibility lines and optimal positioning
  
• Clearance for pedestrians or vehicles
  
• Accessibility for installation equipment
  

We also review any planning restrictions, check for proximity to power sources (if illumination is required), and consider local environmental factors such as wind exposure or sea air (which affects corrosion risk).

Our expert consultation ensures the right wall projection sign is selected, not just from a design standpoint, but also from a practical and safety perspective.

2. Planning and Permissions

For many commercial buildings in the UK, particularly in town centres, signage may be subject to:

• Advertisement consent regulations
  
• Listed building consent
  
• Local planning authority guidelines
  

At Msigns, we take care of this on your behalf. We’ll draft and submit all necessary documents, including:

• Technical drawings
  
• Materials specs
  
• Fixing details
  
• Lighting layouts (if applicable)
  

This saves you the headache and ensures full compliance with UK signage laws.

3. Professional Installation

Our installation team is fully qualified, insured, and experienced in both high-level and complex fitting jobs. Every wall projection sign is installed using:

• Weatherproof fixings
  
• Brackets rated for structural load
  
• Precision alignment tools
  

We follow strict safety protocols and always ensure:

• Public pathways are protected during installation
  
• Signs are tested for stability and electrical safety (where lighting is used)
  
• Installations are signed off with client approval
  

We also ensure the signage is installed at a height and angle that delivers the maximum visual impact—not just compliance.

4. Maintenance Packages

Even the best signs need periodic upkeep. Depending on material choice and location, a wall projection sign may benefit from:

• Surface cleaning (e.g. removing traffic dust or bird fouling)
  
• Lighting checks and bulb replacement (for illuminated signs)
  
• Fixing inspections after severe weather events
  

Our maintenance contracts include scheduled visits and emergency support. This service is especially valuable for:

• Businesses in coastal or high-wind areas
  
• Signs installed at height or above public walkways
  
• Signs with moving or swinging components
  

Proactive maintenance ensures your signage doesn’t just last—it keeps working as hard as it did on day one.

5. Rebranding and Updates

If your business changes direction or undergoes a rebrand, we make the update process seamless. Because many wall projection signs are designed with interchangeable panels or modular components, we can often:

• Replace sign faces without removing the bracket
  
• Upgrade to new lighting tech without redoing wiring
  
• Refresh graphics with new vinyl or paint according to digital signage trends
  

This allows your signage to evolve with your business without requiring a full reinstall—saving both time and money.

Common Mistakes to Avoid with Wall Projection Signs

A well-designed and professionally installed wall projection sign can become one of your most effective marketing tools. But like any investment, it only works if it’s done right.

Over the years, we’ve seen plenty of pitfalls that compromise the impact of signage—and in some cases, land business owners in hot water. Here’s what to avoid:

1. Poor Placement

It might seem obvious, but one of the biggest issues we encounter is poor positioning. A sign placed too high, too low, or obscured by architecture or foliage is essentially wasted.

Signs must be placed where people naturally look. That often means:

• Just above head height for pedestrians
  
• At a slight angle if the road or pavement curves
  
• Clear of visual clutter like CCTV cameras, awnings or lamp posts
  

At Msigns, we assess sightlines before we ever fabricate the sign. A few centimetres in the wrong direction can make all the difference.

2. Using the Wrong Materials for the Environment

Your wall projection sign needs to withstand its environment. Too often, businesses install signs with substandard materials that deteriorate within months.

Common issues include:

• Rusting brackets in coastal towns
  
• Faded colours from UV exposure
  
• Warping panels due to poor weatherproofing
  

We help clients choose materials based on both aesthetic and environmental factors. For example, powder-coated aluminium works brilliantly in wet climates, while marine-grade fixings are a must near saltwater.

3. Overcomplicating the Design

A sign is not a flyer. It needs to communicate fast—usually in under three seconds.

Cramming in too much text, using illegible fonts, or relying on low-contrast colour combinations can ruin readability. Your wall projection sign should be:

• Clean
  
• Bold
  
• Easy to understand from a distance
  

We recommend focusing on the essentials: logo, business name, and maybe a single descriptive line (like “Bakery” or “Barber”). Anything more belongs elsewhere.

4. Ignoring Lighting Needs

It’s common to forget about lighting—until your unlit sign disappears into the darkness at 6pm.

If your business operates outside daylight hours, or is located in a dimly lit area, an illuminated wall projection sign is essential. Mistakes we see include:

• Installing a sign with no lighting in a shadowed alley
  
• Using halogen bulbs that burn out quickly or consume excess power
  
• Mounting the light in the wrong position, causing glare or shadows
  

At Msigns, we build illumination into the design from the start, using long-life, low-energy LEDs and waterproof housing.

5. Not Checking Local Signage Regulations

Failing to check local planning laws can result in fines, mandatory removal, or refusal of future applications.

This often happens when:

• Businesses install signage without seeking proper consent
  
• Signs breach listed building or conservation area rules
  
• Lighting is added later without updating permissions
  

We’ve worked with councils across the UK and know how to keep your signage fully compliant from day one. Don’t take chances—let the professionals handle the paperwork.

6. DIY Fixings That Don’t Last

We understand the appeal of cutting corners on installation costs—but attaching a 15kg sign to an exterior wall with DIY brackets is asking for trouble.

We’ve had to replace plenty of signs that failed due to:

• Rusted, undersized bolts
  
• Poor anchoring into mortar instead of brick
  
• Insecure lighting connections exposed to the elements
  

A wall projection sign becomes a liability when not fitted properly. Msigns installs to industry-grade standards—because safety and longevity matter.

7. Neglecting Maintenance

Even the most durable sign needs a little attention. Common long-term mistakes include:

• Allowing dirt, moss or grime to accumulate
  
• Leaving damaged fixings unchecked
  
• Ignoring fading or flickering lights
  

Regular upkeep protects your investment and ensures your signage always represents your business in the best light.

Frequently Asked Questions

Whether you’re considering your first wall projection sign or upgrading an existing one, it’s natural to have questions. At Msigns, we believe informed clients make better decisions—so here are answers to the most common queries our team receives.

What exactly is a wall projection sign?

A wall projection sign is a double-sided sign that extends outward from a building façade, mounted perpendicular to the wall. Unlike flat wall signs, a wall projection sign is visible from both directions of the street or pathway. It’s one of the most effective types of external signage for improving visibility and brand presence, especially in high-traffic areas.

Why should I choose a wall projection sign over a flat sign?

The key benefit of a wall projection sign is side visibility. While flat signs are only seen from straight-on, a projecting sign can be seen from up and down the street. This is crucial in urban environments or pedestrian-heavy areas. A well-placed wall projection sign increases walk-ins, reinforces your brand visually, and ensures your location stands out—day or night.

Are wall projection signs legal in all parts of the UK?

Not automatically. Some wall projection signs require planning permission, especially in conservation areas or when installed on listed buildings. Local councils often have guidelines regarding size, placement, lighting, and materials. Msigns handles all permission and compliance requirements on your behalf, ensuring your wall projection sign meets regulations from day one.

How long does it take to design and install a wall projection sign?

On average, the full process for a wall projection sign—from consultation and design to fabrication and installation—takes 2 to 4 weeks, depending on complexity and permissions. Illuminated or custom-shaped signs may take longer due to electrical planning or fabrication time. At Msigns, we provide a clear timeline upfront and communicate each stage of the project clearly.

What materials are best for a durable wall projection sign?

Durability depends on location and exposure. For long-term performance, the most popular materials for wall projection signs include:

• Powder-coated aluminium – corrosion-resistant and lightweight
  
• Acrylic or Dibond panels – UV-stable and weatherproof
  
• Stainless steel brackets – for heavy-duty and coastal installations
  
• Timber (with marine-grade finishes) – great for a heritage or rustic look
  

Msigns advises clients on the best material based on environmental factors and aesthetic goals.

Can a wall projection sign be illuminated?

Yes—many wall projection signs include built-in illumination. Options include:

• Internal LEDs (common in lightbox signs)
  
• Edge lighting or halo effects
  
• Overhead external lighting arms
  

An illuminated wall projection sign improves visibility at night and creates a professional, modern appearance. We use energy-efficient, long-life lighting solutions designed for UK weather conditions.

How much does a wall projection sign cost?

Prices vary based on size, materials, complexity, and whether lighting is included. Basic wall projection signs can start around £300–£500, while bespoke illuminated or shaped options can range from £800 to £2,500 or more. Msigns provides a detailed quote after consultation, with no hidden costs.

Will my wall be damaged during installation?

No. At Msigns, we use professional mounting systems that preserve the structural integrity of your wall. Whether we’re drilling into brick, render, or cladding, we use appropriate fixings and sealants to ensure weather protection. If your building is listed, we take extra precautions and consult with conservation officers when necessary.

How long will my wall projection sign last?

With proper materials and maintenance, a wall projection sign can last 5 to 15 years or more. Illuminated signs may require occasional bulb or driver replacement, and signs in harsh environments (coastal, industrial, or urban grime zones) may benefit from annual cleaning or re-coating. Msigns also offers maintenance packages to extend lifespan and preserve appearance.

Can I change or update my wall projection sign later?

Absolutely. One of the advantages of a modular wall projection sign is that it can be updated. You can:

• Replace panels with new branding
  
• Swap out lighting components for upgraded tech
  
• Change colours or typeface with vinyl overlays or repaints
  

We often build signs with future updates in mind, saving you time and money when it’s time to rebrand or refresh.

What’s the ideal size for a wall projection sign?

The right size depends on your building, location, and viewing distance. Typical wall projection signs range from 400mm to 800mm wide, with projection depths from 300mm to 600mm. Oversized signs may require planning permission and structural reinforcement. We ensure your sign complies with all safety and visual guidelines without compromising impact.

Can I install a wall projection sign myself?

Technically yes—but we don’t recommend it. Installing a wall projection sign involves secure mounting at height, structural load-bearing calculations, electrical safety (for lighting), and legal compliance. Improper installation can lead to fines, injury, or damage. Msigns uses trained professionals for safe, lasting results.

Do wall projection signs work for businesses off the high street?

Yes—wall projection signs are ideal for:

• Side streets with angled footfall
  
• Arcade entrances or shopping courtyards
  
• Industrial units with drive-up access
  
• Shared buildings where visibility from the main road is limited
  

In fact, businesses off the beaten track often benefit most from the visibility that a wall projection sign provides.

Ready to Elevate Your Visibility with a Wall Projection Sign?

If you want your business to stand out—literally—a wall projection sign is one of the smartest and most effective investments you can make. Whether you’re in retail, hospitality, professional services, or something niche, the right signage doesn’t just guide people to your door—it speaks volumes about who you are.

At Msigns, we specialise in high-impact, fully compliant, and beautifully crafted wall projection signs tailored to your brand, your building, and your audience. From concept to completion, we handle everything—design, planning, fabrication, installation, and long-term maintenance.

Let’s put your business where people can’t miss it.